Amazon in talks to buy Jabong for $1.2 bn

Amazon in talks to buy Jabong for $1.2 bn

In its first acquisition in India, American online retail giant Amazon is planning to buy out the fashion portal


In its first acquisition in India, American online retail giantis planning to buy out fashion portal According to a report by VCCircle, is in an initial-stage discussion to acquire, backed by Rocket Internet, in a deal worth about $1.2 billion.

Besides Rocket Internet, Swedish investment firm Kinnevik and UK''s development financial institution CDC own stakes in Jabong. "A meeting took place recently; it has not even been a week," the report quoted sources as saying.

India''s market is dominated by the merged Flipkart and Myntra with a combined market share of 50 per cent, while controls 25 per cent of the market and others, such as Fashionara, and Zovi, the rest. Jabong had reported a gross merchandise value (GMV) of Rs 509 crore from three million orders in the January-June period of this year. This was a three-fold rise over the previous year, according to a VCCircle report.

After Flipkart acquired rival Myntra in a Rs 1,800-crore stock-and-cash deal in May, there was a buzz that Amazon could buy Jabong to counter Flipkart''s move.According to the VCCircle report, Amazon could keep Jabong as a separate property after the acquisition.

India''s online fashion market, worth more than $550 million in 2013, is projected to scale up to $3 billion in three years. According to a Technopak report, the $2.3-billion Indian e-retail market could swell to $32 billion by 2020 and account for three per cent of the country''s overall retail sector.


"These valuations defy logic. Even big corporate houses do not get the $10-15-billion valuations that e-commerce companies talk about. I am at a loss to explain anything on this," said Technopak Advisors Chairman Arvind Singhal.

Jabong has been strengthening its presence in the fashion space by launching global brands. It earlier brought three international brands - Dorothy Perkins, River Island and Miss Selfridge - and plans to launch private labels. It has also created a team of designers from brands like Zara, River Island and Mango.

"At e-commerce companies, valuations are about how much money is required to grow the business, and what stake an entrepreneur is willing to give for that money," said Prashant Agarwal, joint managing director of Wazir Advisors, a retail consultancy. "E-commerce companies need a lot of money to build warehouses, supply chain, IT systems," he said.

Though Amazon had started its India operations more than year ago, it is yet to see a clear regulatory enviornment here. Recently, the tax authorities in Karnataka claimed Amazon was into direct business and alleged it was not paying value-added tax for transactions on its online platform. This was after Amazon asked the department to collect VAT from sellers.

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